There’s no doubt that navigating through the challenges of the past year have taught business owners many new lessons. Of course, there are lots of effective ways to generate new clients, and I’ve witnessed a great many of my own clients utilise them to expand their customer base, get new clients, and ultimately, grow their businesses.
So, what’s changed for 2021? With digital marketing now more important than ever considering the continuing restrictions on social mixing and travel, I’ve put together my top 3 client generating activities that I’ll be advising my very own clients to act on in the coming months.
Invest in your Website
It’s never been more important than it is now to improve your business’ digital presence. Arguably, the single most important platform to reach customers online is your website. No matter how traditional your business may be, the fact is; every business needs a website. It’s not just the go-to for current and prospective customers, it serves to promote your business at all hours of the day, and it’s worth investing in. In addition to being a great promotional tool, it’s there to give valuable information on your products and services, tell the story of your business, reflect the personality of your brand, provide contact details, and much, much more.
Embrace Blogging for Business
There’s no doubt that the events of the past year have encouraged people to spend more and more time online. With stay at home rules having been firmly in place due to the pandemic, it’s hardly a surprise. The UK may be gradually opening up over the next few weeks due to the Government’s roadmap out of lockdown, but many believe that these digital trends are here to stay.
Blogging for business has multiple benefits that will continue to be important during 2021. Not only is fresh content a great driver of Search Engine Optimisation for your website, it really is a successful promotional strategy in itself; and in my view, it should not be overlooked. Remember, a lucrative business blog is one that produces educational content, in the voice of your brand, around questions and terms your ideal customers are searching for in Google.
Explore Google Ads
As a great advocate of business blogging, you’ll no doubt have gathered that it takes some time to create and publish content, not to mention build up a good volume of articles. Google Ads, however, offers a much more immediate way of getting to the top of the search engine results pages. Of course, there’s budget involved, but time and plenty of trial and error can be well worth the investment.
If you would like further help and advice on generating new clients in 2021, I can help. Book your free 30-minute 1-2-1 coaching session here, or you can call 07388 019 663 or email email@example.com.